Horse Game Marketing 101 – The Do's and Don'ts of Sharing Your Passion Projects with People

Indie horse game developers who make games out of a passion for the subject matter are becoming more common these days. Many of these up and coming horse game devs make basic mistakes in marketing and publishing. This article is aimed at those passionate newcomers: Guidelines, basic do’s and don’ts and things to keep in mind for anyone planning to make, announce and distribute a horse game of their own.

developmentAlice RuppertJune 19, 2026horse game marketing 101, marketing, game industry tips, developer guideComment

Living Creatures vs Meat Motorcycles – How to Make Horses in Games Feel Alive

What makes horses in games feel alive and how do you get players to care for them? When complex independent behaviors are out of scope, what measures can developers take to give players a sense of emotional attachment on a budget? How do you get game horses to feel like actual living creatures rather than just four-legged bicycles? Fortunately, there are a lot of options if you’re a little bit horse-savvy, so let’s look at some of them

analysisAlice RuppertJanuary 9, 2026developer guide, living creatures vs meat motorcycles, referencesComment

Adding Horses to your Game: Tips, Resources, Do’s and Don’ts

This article is aimed at game developers who want to include horses in their games without making the same couple of basic mistakes that make equestrians cry – to give game creators a starting point for further research and some ideas for how to add a bit of depth, variety and authenticity to their portrayal of horses.